Campaigns built around what participants and support coordinators actually type into Google, with the jobseeker traffic blocked and a landing page for every support type. Setup $660. Management from $110 a month. No lock-in.
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Where the budget goes
Most of the money wasted on NDIS Google Ads goes to people who will never become a client. Type “NDIS support worker” into Google and the majority of the searches behind it are from people looking for a job, not a service. A campaign that bids on broad NDIS terms pays for every one of those clicks.
The searches worth paying for are narrower and more specific: “support coordination Blacktown”, “SIL vacancies Adelaide”, “NDIS occupational therapist for children Parramatta”. They come from participants, from parents, and from support coordinators building a shortlist. Winning those searches means an ad that names the support type and the suburb, and a landing page that does the same.
Uniweb has built more than 1,000 websites since 2011, including NDIS sites for supported independent living, allied health, community participation and support coordination providers. We run Google Ads for the same kind of businesses, and every campaign lands on a page we can change the same day.
20+
Full time in-house developers
2011
Building websites for 15+ years
1000+
Websites successfully launched
4.8/5
From 96 Google reviews
This is the difference between an account set up by a generalist and one built for the NDIS.
Broad match on “NDIS provider” and “disability support”
Paid for, every day
The home page
Form submissions, if that
Whatever gets clicks
Clicks and impressions
Phrase and exact match on support type plus suburb
Blocked with a negative list that covers jobs, careers, training, courses and screening checks
One page per support type, with the same wording as the ad
Form, phone call and WhatsApp tap, each counted separately
Checked against the NDIS Code of Conduct and Google’s healthcare policy before it runs
Cost per enquiry, by support type and by suburb
Everything below is included at every plan level. The plans differ by ad spend, not by how much work we do.
We map your registration groups to the words people actually use. A provider registered for 0107 Assist Personal Activities gets ads for “in-home support worker”, not the registration group name.
Jobs, careers, salary, training, certificate, course, worker screening check. The list stops your budget going to people looking for work before the first ad runs.
A participant searching for speech pathology should not land on a page about SIL. We build the pages on your WordPress site, so they match the ad and count towards your SEO too.
No guaranteed outcomes, no “cheapest provider”, nothing that implies the NDIA endorses you. Every ad is checked against the Code of Conduct before it goes live.
Most NDIS enquiries are phone calls. We track calls, form submissions and WhatsApp taps separately so you know which keywords produce referrals and which only produce clicks.
Cost per enquiry by support type and suburb, what changed, and what we are changing next. Not a 40-page PDF of impressions.
Transparent pricing. No lock-in contracts.
A flat monthly fee based on your ad spend, not a percentage of it. Ad spend is paid directly to Google. We never hold your budget.
The NDIS Code of Conduct applies to how you advertise, not only how you deliver supports. That rules out guaranteed outcomes, pressure tactics, and anything that suggests the NDIA recommends you. Google adds its own healthcare policy on top. We write inside both.
Three audiences search for the same service in different words. A participant types the plain name of the support. A parent adds “for my son” or “children”. A support coordinator searches by registration group and suburb and wants a referral form, not a phone number. We build an ad group for each.
It depends on your support type and your city. Support coordination in a capital city costs more per click than community participation in a regional town. We tell you what the numbers look like for your services before you spend anything, and we report the real figure every month.
If you already run ads, we look at the account and tell you where the spend is going. If you do not, we tell you what a campaign for your support types would cost to run.
We build the keyword list from your registration groups and service areas, and the negative list from the searches that should never see your ad.
One page per support type on your existing site. If your site is not ready for that, we say so before you spend on clicks. Our NDIS website design team can fix it first.
Calls, forms and WhatsApp taps tracked from the first click. Campaign built, checked against the Code of Conduct, and switched on.
Search term reports, bid changes, new negatives, ad copy tests. A report at the end of every month showing cost per enquiry by support type.
Send us your account or tell us which support types and suburbs you want enquiries for. We come back with what it would cost per click and what we would do differently, usually within one business day.
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Setup is $660 once. Management is $110, $165 or $220 a month depending on your ad spend. Ad spend itself is paid to Google. Most NDIS providers start with $500 to $1,500 a month in ad spend, and we tell you what your support types and suburbs typically cost per click before you commit.
No. Management is month to month. The Google Ads account is created in your name, so if you leave you keep the account, the campaigns and all the history.
With a negative keyword list that blocks jobs, careers, vacancies, salary, training, certificate, course, and worker screening check searches, plus new ones from the search term report every month. It is the single biggest saving in most NDIS accounts we review.
Yes, if you want a reasonable cost per enquiry. An ad for speech pathology that lands on a general home page loses most of its clicks. We build the landing pages on your WordPress site as part of the setup, and they also help your organic rankings.
Ads start showing the day they are approved by Google, usually within 24 hours. The first two weeks are for learning what converts. By the end of the first month you have a real cost per enquiry to judge the campaign on.
Yes. Intermediary services have their own search patterns, mostly from participants and families comparing providers. The ad groups and landing pages are different from those for direct supports, and we build them that way.
Yes. Google Ads brings enquiries this month. NDIS SEO brings them without paying per click, but takes months to build. Most providers who can afford both run ads while the SEO catches up, then reduce the ad spend.
Every NDIS service we offer is delivered in-house by the same Sydney team, so nothing points fingers at anything else. Every page below is one click away.
Further reading: How to find NDIS participants through your website · 7 NDIS website issues that reduce leads and conversions
Send us your account or tell us which support types and suburbs you want enquiries for. We come back with what it would cost per click and what we would do differently, usually within one business day.
