Google Ads Management for Australian Small Businesses
Expert Google Ads campaign setup and management for Australian businesses.
Turn Clicks Into Customers
Running Google Ads without the right strategy is one of the fastest ways
to burn through your marketing budget. Poorly structured campaigns,
broad match keywords, and missing negative keyword lists can send your
ads to completely the wrong audience, costing you money on clicks that
were never going to convert. At Uniweb, we build and manage Google Ads
campaigns from the ground up, targeting the right keywords, the right
audience, and the right locations so every dollar you spend is working
toward a genuine business outcome.
Whether you are a tradie looking for more local jobs, a professional
services firm after high-intent enquiries, or an ecommerce store wanting
to drive more sales, our Google Ads management is built around your
specific goals and not a generic template. We handle everything from
initial keyword research and ad copywriting through to conversion
tracking, monthly optimisation, and transparent reporting. You always
know exactly what your campaigns are doing and what we are doing about it.
GET A FREE CAMPAIGN REVIEW
What You Get With Uniweb Google Ads
From keyword research to monthly reporting, we handle every aspect of your Google Ads campaign so you can focus on running your business.
Keyword Research & Analysis
We research the exact terms your potential customers are typing into Google, analysing search volumes, competition levels, and buyer intent. The result is a targeted keyword list that focuses your budget on searches most likely to convert into real enquiries and sales.
Campaign Setup
We build your campaign from the ground up — ad groups, bidding strategy, geographic targeting, device settings, ad scheduling, and audience configuration. Every setting is chosen with your specific business goals in mind, not copied from a generic template.
Ad Copywriting
We write compelling ad copy that grabs attention, communicates your point of difference, and drives clicks from the right people. Multiple ad variations are created and tested so your best performing message gets the most exposure over time.
Negative Keywords
One of the most overlooked aspects of Google Ads management is telling Google what not to show your ads for. We build and continuously update a negative keyword list that filters out irrelevant traffic and stops your budget being wasted on clicks that were never going to convert.
Conversion Tracking
We set up full conversion tracking across phone calls, form submissions, and purchases so you can see exactly what your ad spend is producing. Every campaign decision we make is based on real conversion data, not guesswork.
Monthly Reporting
At the end of every month you receive a clear performance report covering impressions, clicks, cost per click, conversions, and cost per acquisition. No jargon, no vanity metrics just the numbers that tell you whether your campaign is delivering a return. If your reports show strong campaign performance but low conversions, we can also review your landing pages as part of our WordPress website maintenance service.
Simple, Transparent Pricing
No percentage of ad spend. No hidden fees. Just a flat monthly management fee based on your budget and a one-time setup fee to get your campaign built properly from day one.
One-time campaign setup fee: $660 includes keyword research, competitor analysis, ad copywriting, conversion tracking, Google Analytics linking, and full campaign configuration. Ad spend is paid directly to Google, we never hold your budget.
Starter
For small businesses just getting started with Google Ads and testing the channel for the first time
$110
Per month management fee
What’s included
- Ad spend up to $1,000/month
- Google Search campaign
- Keyword research & negative keywords
- Ad copywriting & A/B testing
- Conversion tracking setup
- Weekly campaign monitoring
- Monthly performance report
- Month-to-month, no lock-in
*Ad spend billed separately and paid directly to Google.
Most popular
Growth
For businesses ready to scale their campaigns and reach more customers across search and display
$165
Per month management fee
Everything in Starter, plus
- Ad spend $1,000 – $3,000/month
- Google Search & Display campaigns
- Remarketing campaign setup
- Expanded keyword strategy
- Bid adjustments by device & location
- Conversion tracking & optimisation
- Monthly performance report
- Month-to-month, no lock-in
*Ad spend billed separately and paid directly to Google.
Scale
For high-volume campaigns requiring advanced strategy, full-funnel targeting, and maximum return on ad spend
$220
Per month management fee
Everything in Growth, plus
- Ad spend above $3,000/month
- Google Search, Display & Shopping
- Advanced remarketing & audience targeting
- Full keyword strategy & bid management
- Multivariate ad copy testing
- Priority weekly monitoring & optimisation
- Detailed monthly performance report
- Month-to-month, no lock-in
*Ad spend billed separately and paid directly to Google.
Not sure which plan suits you? Get in touch and we’ll review your business, your market, and your current Google Ads setup before you commit to anything. No obligation, no hard sell. Call us on 02 8003 7308 or send us a message.
What We Optimise Every Month
Running Google Ads is not a set-and-forget exercise. Here is what we actively manage and adjust to keep your campaigns performing:
✓ Search term reports — adding converting terms, removing wasted spend
✓ Bid adjustments by device, location, time of day, and audience
✓ Ad copy testing — pausing underperformers, writing new variations
✓ Quality Score improvements to lower your cost per click
✓ Landing page recommendations to improve conversion rates
✓ Budget pacing to ensure consistent delivery across the month
✓ Monthly performance report with key metrics and next steps
Is Google Ads Right for Your Business?
Google Ads works best when your product or service is actively searched for online, your margins support a cost per acquisition, and you need leads or sales quickly rather than waiting months for organic SEO to build. It works particularly well for:
- Trade and home service businesses (plumbers, electricians, builders)
- Professional services (accountants, lawyers, consultants)
- Healthcare and allied health providers
- NDIS service providers
- Ecommerce stores with clear product margins
- Local businesses targeting a specific suburb or city
We recommend a minimum monthly ad spend of $1,000 to generate meaningful data and results. Below that threshold, campaigns typically don’t get enough impressions to optimise effectively.
Not ready for Google Ads yet? Our search engine optimisation packages
build long-term organic traffic without the ongoing ad spend, and our
WordPress web design and development service ensures your website is
built to convert before you start sending paid traffic to it.
All your questions. Answered.
Not sure if Google Ads is right for your business or what budget you need to get started? Browse these common questions or get in touch directly and we’ll give you a straight answer.
Do I pay you the ad budget or Google directly?
You pay Google directly. We set up your Google Ads account in your name so you own it completely. Our management fee is separate and paid to us monthly.
What if I want to pause or stop my campaigns?
You can pause or stop at any time. There are no lock-in contracts. We ask for 30 days notice to wrap up reporting and hand over account documentation cleanly.
How long before I start seeing results?
Google Ads can generate traffic from the day your campaign goes live. Most campaigns take 4 to 6 weeks to fully optimise as we gather data on what’s working and what to cut.
Do you manage campaigns outside Sydney?
Yes. We manage Google Ads campaigns for businesses across all Australian states and territories. All work is done remotely.
Can you take over an existing Google Ads account?
We audit your existing account, identify wasted spend and underperforming areas, and take over management. The one-time setup fee still applies to cover the audit and restructure work.
Do you work with any industry?
We work with most industries. The exception is industries prohibited by Google’s advertising policies such as certain financial products, gambling, and adult content.