Powering Sydney’s busiest jumping castle hire

A family-run hire business serving all of Sydney

Ash Jumping Castles is a family-run jumping castle and party hire business based in Western Sydney, serving families and event organisers right across the Sydney metropolitan area. Their range spans kids and adult jumping castles, obstacle courses, sumo suits and party extras, with delivery, setup and packdown included in every hire. It is a booking-driven business: every job starts with an enquiry, so the website has one overriding job, to turn a searcher into a booking.

Client

Ash Jumping Castles

Industry

Event & party hire

Platform

Custom WordPress

Services

Web design, custom form, ongoing SEO

Engagement

6 years, ongoing

Live site

ashjumpingcastles.com.au ↗

A slow, clumsy site that leaked bookings

When Ash first came to us six years ago, the business was growing but the website was working against it. Built on an ageing WordPress theme, the site was slow to load and awkward to use, and it gave visitors no clear, structured way to actually book. In a business where a competitor is one search result away, every slow page and every confusing step was a lost enquiry.

1. Slow, dated WordPress site. Heavy pages and a tired theme that loaded slowly, especially on the phones most customers use.
2. Clumsy, confusing interface. A cluttered layout that made it hard to browse the range or understand what to do next.
3. No structured way to capture enquiries. Nothing to collect the details a hire actually needs, so quoting meant chasing customers back and forth.

A fast custom site built to take bookings

We rebuilt the site from the ground up as a fast, custom WordPress website with a clean, mobile-first design and a clear path from browsing to booking. At its centre is a detailed online booking form that captures everything a hire needs in one go: contact details, delivery address and suburb, event date, hire start and finish times, the surface the castle sits on, access notes like steps or slopes, and the specific castle. That means Ash can quote accurately without a single follow-up call. To keep the enquiries growing, we run ongoing SEO on the site.

• Fast, custom WordPress build, mobile-first
• Clean UI with a clear browse-to-book path
• Detailed online booking and enquiry form
• Smart fields: date, times, surface, access, castle
• Full castle catalogue by category
• Click-to-call and book-online on every page
• Ongoing SEO: content, technical and local
• Ongoing maintenance, hosting and support

Page one, and 10 to 12 enquiries a day

The rebuilt site plus ongoing SEO turned Ash into one of the most visible jumping castle businesses in Sydney. Over the last 16 months it drew 15,600 clicks from more than half a million Google impressions, and it ranks on page one for the high-intent searches that fill the calendar, not just its own brand name.