Most web agencies in Australia won’t publish their prices online. We think that’s frustrating, so here are ours, along with a breakdown of everything that affects the cost of a website in 2026. Whether you’re a tradie in Western Sydney or a retailer launching an online store, this guide gives you real numbers, not vague ranges.
Quick Answer — Website Price Summary
If you just want the numbers upfront, here they are. These are real prices from our agency in Harris Park, Sydney — not industry averages pulled from offshore surveys.
| Website Type | Starting Price | Typical Turnaround | Best For |
|---|---|---|---|
| Static / Brochure Website | From $990 | 5–7 business days | Tradies, local services, startups |
| WordPress CMS Website | From $1,650 | 2–3 weeks | SMEs wanting to manage their own content |
| WooCommerce Online Store | From $2,750 | 3–5 weeks | Retail businesses, product sellers |
| Custom WordPress Development | Quote based | 4–8+ weeks | Complex features, custom plugins, integrations |
| Website Redesign | From $1,320 | 2–4 weeks | Businesses with outdated sites needing a refresh |
At Uniweb, all costs are quoted upfront before any work begins. No hidden charges, no surprise invoices. Trial activation cost is paid first, then design and development on approval, then hosting before launch.
What Affects the Cost of a Website?
Website pricing isn’t one-size-fits-all. The final cost depends on a combination of factors that are unique to your business. Here’s what moves the number up or down:
Number of Pages
A 5-page brochure site costs significantly less than a 30-page service website. More pages = more design, more content, more development time.
Custom Features
Booking forms, membership portals, calculators, custom plugins — any feature beyond standard adds development time and cost.
Ecommerce Complexity
The number of products, payment gateways, shipping rules, and integrations (like Xero or Mailchimp) all affect the final price.
Content & Copywriting
If you provide your own content, cost stays lower. If you need copy written for you, that’s an additional service.
Design Complexity
A clean, simple layout costs less than a highly animated, custom-illustrated site. Both can work well — it depends on your brand.
SEO Requirements
Basic on-page SEO is included in all our builds. Advanced SEO campaigns — keyword research, ongoing content, link building — are a separate service.
Types of Websites and What They Cost in Australia
1. Static / Brochure Website — From $990
A static website is a simple, fixed website typically made up of 3–5 pages: Home, About, Services, and Contact. It doesn’t have a content management system (CMS), which means you can’t easily update it yourself — but it loads fast, is very secure, and is ideal for businesses that just need a professional online presence without regular content changes.
Best for: Tradies, sole traders, local service businesses, new startups testing the market.
2. WordPress CMS Website — From $1,650
WordPress powers over 43% of all websites in the world, and for good reason. A custom WordPress websites gives you a custom design built on the world’s most flexible content management system — meaning you can update pages, add blog posts, and manage your content without needing a developer for every small change.
At Uniweb, all our WordPress builds are custom-designed from scratch. We don’t use pre-made templates. Every site is built around your business, your brand, and your customers.
Best for: Small to medium businesses that want to manage their own content, blog regularly, or grow their site over time.
3. WooCommerce Online Store — From $2,750
WooCommerce is the leading ecommerce plugin for WordPress, and it’s what we use for all our online store builds. A WooCommerce online store starting from $3,000 includes product pages, a shopping cart, payment gateway integration (Stripe, PayPal, AfterPay), and shipping setup.
Larger stores with hundreds of products, custom pricing rules, wholesale portals, or third-party integrations can cost significantly more — this is where we provide a detailed custom quote after scoping your requirements.
4. Custom WordPress Development — Quote Based
Some businesses need functionality that doesn’t exist off the shelf — custom booking systems, membership platforms, API integrations, B2B wholesale portals, or industry-specific tools. This is where our development team builds custom WordPress plugins and themes from scratch.
Best for: Established businesses with specific technical requirements, agencies needing white-label development.
Not sure which type of website you need? Call us on 02 8003 7308 for a free 15-minute consultation. We’ll tell you honestly what you need and what you don’t.
What’s Included vs What Costs Extra
One of the biggest sources of confusion in web design pricing is not knowing what’s included in the quoted price. Here’s exactly how we structure it at Uniweb:
Included in all website builds:
- Custom design (no templates)
- Mobile responsive layout
- Basic on-page SEO setup (meta titles, descriptions, heading structure)
- Contact form setup
- Google Analytics & Search Console integration
- Cross-browser testing
- 1 year guarantee on core features
- Dedicated account manager
What costs extra (separate services):
- ❌ Website hosting and maintenance (from $330/year)
- ❌ Domain name registration (from ~$20/year for .com.au)
- ❌ Business email setup (Microsoft 365 or Google Workspace)
- ❌ Copywriting and content creation
- ❌ Logo design or branding
- ❌ Advanced SEO Services
- ❌ Google Ads or social media advertising
DIY Platforms vs Hiring an Agency — Which is Right for You?
Wix, Squarespace, and GoDaddy Website Builder are heavily advertised as cheap, easy alternatives to hiring a professional. And they are cheaper upfront but is that the full picture?
✅ DIY Platforms (Wix, Squarespace)
- Low upfront cost ($0–$50/month)
- No technical skills needed
- Quick to get started
- Good for hobbyists or very early startups
❌ DIY Platform Downsides
- Monthly fees add up ($500–$1,000+/year)
- Limited SEO capabilities
- Template-based — looks like everyone else
- Slower performance, hurts Google rankings
- You own nothing if you cancel
- No professional support
⚠️ The hidden cost of DIY
A Squarespace Business plan costs ~$456 AUD per year. Over 5 years, that’s $2,280 — with no custom design, limited SEO, and a site that looks like thousands of others. A professionally built WordPress site for $1,650 gives you full ownership, better SEO performance, and a site built around your specific business.
Ongoing Costs You Need to Budget For
Your website isn’t a one-off purchase — it has ongoing costs like any business tool. Here’s what to budget for annually:
| Item | Annual Cost (approx.) | Notes |
|---|---|---|
| Domain name (.com.au) | ~$77 | Renews yearly, complete DNS management included |
| Website hosting | $100–$500+ | Depends on server type and included support |
| Hosting & Maintenance (Uniweb) | $330/year | Includes unlimited changes, updates, phone support |
| SSL Certificate | Usually free | Included with most modern hosting plans |
| Business email (Google Workspace / Microsoft 365) | ~$220/year | Per user, complete setup and migration assistance included |
| SEO (ongoing campaign) | $500–$2,000+/month | Optional but recommended for competitive industries |
The Real Cost of a Cheap Website
We regularly get calls from businesses who paid $300–$500 for a website through a cheap offshore provider or a friend, and are now looking for help because:
- The website doesn’t show up on Google at all
- It loads slowly and loses visitors on mobile
- They can’t update it or no one is responding to support requests
- It was built on a platform or framework they don’t recognise
- It was hacked and now has spam or gambling links injected into it
By the time they’ve paid someone to fix all these issues, the total cost is usually well above what a properly built website would have cost from the start.
⚠️ Red flags to watch out for
Be cautious of agencies that won’t give you upfront pricing, lock you into long contracts without deliverable milestones, outsource all work overseas without disclosing it, or can’t show you a portfolio of real Australian client websites.
Get a Transparent Quote for Your Website
We’ll discuss your requirements, recommend the right solution, and give you a full cost breakdown with no obligation. Based in Harris Park, serving small businesses across Australia since 2011.
Get a Free Quote → Or call us directly: 02 8003 7308 · Mon–Fri 9am–7pm